2 posts tagged “marketing”
What or who is your favorite product mascot? Why?
I think pretty much all corporate mascots suck. Most are there primarily to have something cute to interest children.
HOWEVER, if I had to pick one, it would be the Stay-Puft marshmallow man, because of the movie Ghostbusters. Of course, Stay-Puft is just a made up company. So, I didn't really answer the question then, did I?
There was this commercial on years and years ago that still sticks out in my mind as my favorite.
The whole thing is shot with a soft filter so everything looks dreamy. It opens with a shot of a dining table with a nice dinner laid out: candles, silver, fancy food, wine glasses, etc.
Then we see the woman waiting on one side of the table, in a nice fancy dress. The camera turns and we see the man enter. He's wearing a great suit or tux and starts walking into the room towards the table. This lilting classical/romantic music is playing in the background, the pace increases.
We see her face, she's smiling, being bashful, etc. He walks up to the table, smiles, and then leans on the edge, all nonchalant and smooth.
The table tips over with everything spilling to the floor, the wine, the food, everything. The camera shows their surprised faces and the mess on the floor.
Then the pitch. It's for something like ScotchGuard or Stain guard. Until the table tips it could have been an ad for anything: suits, dresses, a fancy hotel, silver, wine, whatever. Then the mess.
I still love this commercial even though I haven't seen it in at least 10 years. It always struck me as perfect.
